Why spend your marketing budget with Fun Under Five?

I spent 16 years in marketing before having my family, so understand the pressures on budgets and the need to squeeze every possible response (and sale!) out of the advertising you choose. Fun Under Five is designed to meet the needs of advertisers as well as meeting the needs of families. I recognise that many of my clients are small businesses without the luxury of a huge marketing budget to throw around without careful thought. Here's a quick guide to why Fun Under Five is ideally suited to advertising your business to families in the area:

• You might be tempted to book a beautiful ad in a magazine or newspaper, but these are often short-lived publications that find their way into the recycling bin after a day or two. Fun Under Five is pinned to kitchen noticeboards, or carried in handbags (we know, people have told us!) and used as a reference. Your advertisement has much more chance of being seen.


• An ad in Fun Under Five gives families all the information they need to make a decision about whether your activity suits their situation. The calls you get from your ad with us are far more likely to be bookings compared to responses you may get from other media. This is because people will have screened themselves out before having to ask you what age group you cater for, or on which day of the week you hold the classes. It means that the average response from Fun Under Five is worth more than one from an advert that simply uses your logo and phone number to create interest.


• A website listing with Fun Under Five includes all the same details as the printed directory with clickable links for your email and web addresses. This means that families can contact you quickly and easily - and you can track where they visited you from. We also regularly monitor our rankings with the major search engines and can report back to you on what searches relevant to your business are leading people to Fun Under Five.


• Targeted distribution means that every person picking up a copy of the printed directory, or looking at the web listings is likely to be in your target group. They will be parents or carers of under 5s in the Hertfordshire and surrounding area, actively looking for things to do with their children. Your advert is not amongst adverts for solicitors, builders or lonely hearts, but is listed under a descriptive heading in its geographical area.


• You do not need to go to the expense and trouble of creating artwork. We produce your listing from the information on the booking form.


• We have 2 options - web only and web + print. You can be listed online (and update the listing as needed) for just £15 a year, starting at any date you choose. You can take a term's web and printed directory listing for £40. Your web listing starts from 7 working days after our receipt of your booking and your listing will be in the next available printed directory (currently Summer Term 08).


• We offer several payment methods, including Paypal, making it easy to do business with us.

If you want to discuss how these ideas relate to your business, please do get in touch. There is no obligation, and no hard sell. I want clients to be comfortable with their decision to advertise with Fun Under Five, and I am happy to give my advice on marketing your business.